Illuminating Photography

This product photography was created for Laser Pegs, a construction-toy manufactured in Sarasota.
These and numerous other models can be build from a variety of kits. It is a stand-alone product, that is fully integrated with the LEGO line.

My approach to photographing these products:
Taking the time to see the product, get to know it, I believe is key in product photography, or for that matter in most any discipline of commercial photography. Understanding the characteristics of the material, how it relates and react to light, and understanding the client’s needs are fundamental for the success of any commercial photography assignment.

Laser Pegs is, without any question, a very challenging product to photograph, in that the inherent light-qualities of the LED translate totally different on “film” than what we perceive with the human eye.
(Using the term “film” surely dates me ….)

In addition with the building blocks having many different shapes and forms, as well as translucent/reflective qualities, all with their own characteristic specular highlights require using every trick out of the commercial photography playbook, old school as well as digital imaging.

Samurai Laser Peg

Samurai Laser Peg

Laserpeg Formula One Race Car

Laserpeg Formula One Race Car

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About genepollux

Professional Photographer based in Sarasota Florida
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